The British Music Experience

Head to The Cunard Building, one of the Three Graces that form Liverpool’s iconic waterfront to find The British Music Experience. This museum tells the story of pop and rock music and its many offshoots from 1945 up to the present day.

If you’re a fan of pop memorabilia, you’ll find plenty to wonder at here, from Noel Gallagher’s Union Jack guitar to iconic Spice Girl outfits. You can wander between the displays while every half hour in the central space, a hologram performance takes place. When we went Boy George serenaded us with Karma Chameleon, an eerily realistic experience as his eyes followed us around the room.

Younger children might find the exhibits a bit mystifying but they will enjoy the Dance the Decades dance studio and the Gibson interactive studio, where they can play junior sized guitars, including an iconic Les Paul.

Like all good museums, you finish up in a gift shop. There’s also a cafe-bar with a terrace which is a decent place to stop off whether you’re going to the museum or not.

The British Music Experience is just across the way from the Beatles Statue and a stone’s throw from The Beatles Story. But there’s another big reason pop music fans will be drawn to this corner of the city: the Cunard Building was featured in Taylor Swift’s 2023 I Can See You music video, alongside the former Natwest bank on Castle Street.

The scenes showing mannequins of her Speak Now era outfits in glass cabinets echo elements of the British Music Experience. It’s a shame Taylor isn’t British really because a recreation of that music video would make a fantastic exhibit.