Ad Maiora

This Italian sandwich shop opened on Tib Street in early 2025 after making a name for itself at Kargo MKT at Media City. Ad Maiora, a Latin phrase which translates as ‘towards greater things’ captures both the jaw-stretching size and the superlative fillings of their schiacciata sandwiches.

Schiacciata is a light, airy Tuscan flatbread that they home-bake on site before filling it with a hit list of iconic Italian flavours: mortadella, burrata, pesto, basil, tomato, porchetta, salami. It’s market day in Sienna in sandwich form.

The prices seem steep initially. £10+ for a sarnie? But once you see the size of them, you realise it’s a bargain. This isn’t just your midday meal – it’s your dinner or your next day’s breakfast as well. At Ad Maiora, they’re not heading towards greatness; they’ve already attained it, at least when it comes to a takeaway (or eat-in) lunch.